Why prospect research and analytics is your (not so secret) weapon.
For some, the word prospecting evokes images of people mining for gold in the hopes of striking it rich. Of course, in the nonprofit world, prospects are potential donors or actual donors that could make more substantial contributions to a nonprofit's mission.
Without a staff member or consultant experienced in prospect research and analytics, an organization is like that prospector searching for treasure in vain. If you don't understand the capacity, affinity and inclination of your prospect pool, you could be leaving thousands of dollars on the table every year. Imagine how much more your organization could accomplish by identifying the right donors - those with greater capacity, affinity for your organization, and ideally a history of philanthropy - for targeted outreach and cultivation. Imagine growing your organization by engaging your donor segments in ways that match their capacity and interest. Imagine the greater impact your nonprofit can make, year after year.
I would love to help you mine your prospect pool, and discuss the ways that you can scale your fundraising to more effectively realize your mission. Contact me today to discuss how we can work together.